Zellamid

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The Landscape forms its people

Humans think, feel, act and react. Only humans can put machines or electronic "things" into motion. Humans transform ideas into products. In today´s electronic era even the most automated factory needs people. Modern machines are useless without people who understand their function and who are ready to commit themselves to successful, quality oriented production.

People still determine the quality of output . Peoples and their actions are affected by their environment. At first the factories´ location far from large cities or the concentration of industries seems to be a handicap and it doesn't seem logical that a high tech factory could be located successfully in one of the most beautiful parts of the Austrian Alps, in the middle of Europe. However, if one considers that people are responsible for our success, it begins to make sense.

Beautiful surroundings appeal to the kind of people who appreciate the harmony and beauty of nature. People who work in these surroundings tend to find solutions. One could say that a positive mental attitude allows people to transform certain difficulties like distance to the user or transport to the markets into advantages. We believe our beautiful location encourages a positive mental attitude.

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